Optimization & PPC (Pay Per Click) & Search Engine Marketing Alan Hartung on 14 Jun 2007 06:22 am
White Papers for Lead Generation
How White Papers Can Turbo-Boost Your Lead-Generation Campaign
If you need to generate leads for business to business sales, you should seriously consider white papers.
One of our search engine marketing clients has built a tremendous business off of leads generated from white papers. While we explore demos, free trials, webinars, and anything else we can think of, white papers are the tried and true answer to lead generation.
To put it in technical terms, when we A/B test, white papers come out on top.