PPC (Pay Per Click) & Search Engine Marketing Alan Hartung on 12 Jun 2007 01:05 am
Google to Report URLs for All AdSense Ads
Google to Report URLs for All AdSense Ads: “All AdWords users in the U.S. and overseas will be offered customized reports telling them where their network ads have displayed.“
(Via ClickZ News.)
This is excellent news. I’ll report back on how this information positively impacts the marketing optimization for our clients, and I’ll predict right now a rise in conversion rates of 3-5% within the first month.
By identifying which sites are useless clicks and banning those sites from ads appearing, the cost per conversion will go down, and the conversion rate will go up.