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How White Papers Can Turbo-Boost Your Lead-Generation Campaign

If you need to generate leads for business to business sales, you should seriously consider white papers.

One of our search engine marketing clients has built a tremendous business off of leads generated from white papers. While we explore demos, free trials, webinars, and anything else we can think of, white papers are the tried and true answer to lead generation.

To put it in technical terms, when we A/B test, white papers come out on top.

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For the most part, I love Google Apps for Your Domain. Lately, I’ve had some issues which for me are pretty serious.

Most importantly, I am continually getting no love when I try to send email via Apple Mail. What happens at first, is that it looks like it is trying to send then several minutes later I’ll get an error message saying it couldn’t be sent and asking if I want to try another outgoing server.

Usually after this message, if I try again, the email will just send right away using the exact same settings. A friend of mine has reported the same issues with his Google Apps for Your Domain accounts.

And this problem does not seem to be limited to Google Apps. My GMail accounts are also suffering the same fate.

If you are having this problem, a temporary solution allowing you to send more quickly is to close Apple Mail and reopen it. Upon reopen, it always seems to send right away. Otherwise, you have to wait several minutes to get the error message before you can send again.

Another issue I’ve had is that my redirect for my webmail does not always work. All of my other subdomains pointing elsewhere work fine, but the Google Apps configuration has been frequently failing on me. If both of these issues persist, I may, sadly, have to leave Google Apps for Your Domain.

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You Asked For it, You Got It. New Features Added to Google Analytics

Woohoo! Clickable Links for referral pages and 500 rows of data just implemented into the new Google Analytics.

Google is to be commended for quickly responding to the outcry for these improvements. The former, though, has been an issue for a looooong time, and it was a pretty big oversight to not include this in the GA 2.0 rollout. The latter, I think, was just a mistake on their part. The old Analytics had more rows, and the GA team underestimated how many people maxed out their views (and I’m one of them!).

So login to your Google Analytics account and check out the new features. There’s more, too, but those were the two I really cared about…

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In the past, I’ve used Web Position Gold, but it has always bothered me that the software was not available on the Mac platform. Enter Advanced Web Ranking.

I’ve downloaded the 30-day trial. So far, it appears the features are comparable to WPG, and running it on my MacBook Pro rather than my old Vaio laptop is such a relief.

I’m going to give it a thorough going through before I make any decisions. There are a lot of free tools which together probably make up what this one program does. The automated reports and emailing features, however, may make it worth the purchase price.

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Google to Report URLs for All AdSense Ads: “All AdWords users in the U.S. and overseas will be offered customized reports telling them where their network ads have displayed.“

(Via ClickZ News.)

This is excellent news. I’ll report back on how this information positively impacts the marketing optimization for our clients, and I’ll predict right now a rise in conversion rates of 3-5% within the first month.

By identifying which sites are useless clicks and banning those sites from ads appearing, the cost per conversion will go down, and the conversion rate will go up.

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