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cPanel &Optimization &PPC (Pay Per Click) &Search Engine Marketing &Software &Website Hosting Alan Hartung on 31 May 2007 11:22 am

You Don’t Need Web Analytics

You Don’t Need Web Analytics: “

How many saw that headline and heaved a sigh of relief? ‘Oh good,’ you thought, ‘one less thing on my to do list.’

Web Analytics World has 21 reasons that you do not need web analytics. Any of these sound like you or your clients?

  • You don’t want to know where your visitors are coming from.
  • You don’t care how much time visitors spend on your website.
  • Most popular products? Who cares, you already know what your customers want.
  • Dead Content? There can’t be any dead content on your site.
  • Site overlay is overrated because you can pretty much guess which links visitors find appealing.
  • Bounce rate sounds like a make believe metric.

(Via Andy Beal’s Marketing Pilgrim – Internet Marketing Blog & Consultant.)

With Google Analytics being such a great price… free, there’s little excuse for not having top-notch analytics available for your site. Whether someone actually analyzes the data or not, at least it will be there when someone realizes the need.

Of course, there’s arguments to be made for having your analytics from the server rather than a javascript in the code. If you have cPanel, like on our servers, you have analytics built into your administrator. We still often use Google Analytics for our clients, but the server-side stats also provide the 404 not found errors and occasionally checking Google Analytics against the server stats can show if the tracking code has been installed properly on all the pages it is supposed to be on.

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