SoCal Websites

You Don’t Need Web Analytics: “

How many saw that headline and heaved a sigh of relief? ‘Oh good,’ you thought, ‘one less thing on my to do list.’

Web Analytics World has 21 reasons that you do not need web analytics. Any of these sound like you or your clients?

• You don’t want to know where your visitors are coming from.
• You don’t care how much time visitors spend on your website.
• Most popular products? Who cares, you already know what your customers want.
• Dead Content? There can’t be any dead content on your site.
• Site overlay is overrated because you can pretty much guess which links visitors find appealing.
• Bounce rate sounds like a make believe metric.

(Via Andy Beal’s Marketing Pilgrim - Internet Marketing Blog & Consultant.)

With Google Analytics being such a great price… free, there’s little excuse for not having top-notch analytics available for your site. Whether someone actually analyzes the data or not, at least it will be there when someone realizes the need.

Of course, there’s arguments to be made for having your analytics from the server rather than a javascript in the code. If you have cPanel, like on our servers, you have analytics built into your administrator. We still often use Google Analytics for our clients, but the server-side stats also provide the 404 not found errors and occasionally checking Google Analytics against the server stats can show if the tracking code has been installed properly on all the pages it is supposed to be on.

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If you haven’t upgraded to the new WordPress 2.2 yet, you can now do it through Fantastico. Login to your cpanel (yourdomain/cpanel) and you can upgrade in just a couple of quick clicks.

As always, be sure to backup your database prior to upgrading and thoroughly test your blog after the upgrade has been completed!

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If you are experiencing problems with Google Analytics (Problems started Tuesday around noon and have persisted to the time of this post, 2:22 PST May 23), you can access your data by using the old interface.

Evidently there’s a problem right now with getting the stats into the new Dashboard. This should be resolved with no loss of data since the data is obviously being collected (as it would not appear in the old interface if it were lost altogether).

I will comment when I see Dashboard working again.

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Google Analytics provided a much needed improvement to their system this week.

As a user since the beginning of Google Analytics, I can tell you that these new improvements are intuitive and provide easier ways to get the information you need.

Among my favorite improvements are the “Dashboard,” a customizable overview of your site statistics, the extensive scheduled reports via email, and a more intuitive organization to the navigation in the left column of the Analytics page.

Check it out.

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